Our Goal
for a new generation
“C-max” is not just a brand name but is a concept to clarify what we are aiming for. Evolving with the times, now into the third generation, Our new approach is a recycling-oriented business that connects us with society and our customers.
The 1st Generation
Birth of “C-max”
In 1969, about 10 years after the foundation of the company, “C-max” was born as a technical concept in pursuit of the ultimate limit (max) of ideal combination (clamp) between the cutting edge (cutting tool) and the holding device (holder) of a machine tool.
The 2nd Generation
As a Business Concept
Then, in mid 1990s, when industrial globalization accelerated, “C-max” was transformed into a business concept that pursued the 7C (Capability, Certainty, Conception, Challenge, Confidence, Combination and Charm) in order to develop a total service for tools, from hardware to software.
The 3rd Generation
As a Management Concept
Time comes when the corporate social responsibility is strongly demanded, and “C-max” further evolved into a management concept to create values appropriate to each stakeholder (customer, capital investor, community, and Company employee).
Next Generation
New business models for sustainable growth
C-MaX = Circular-Management Transformation
Based on our relationship with our customers and society, we aim to become what we are to be.
